Adoption of Internet Technologies in Small Business
نویسندگان
چکیده
The adoption of information technology represents a problem of magnitude to small business entrepreneurs. Situation they are facing is different from larger corporations, making technology adoption behavior different from them. This study reports on antecedent drivers of small business adoption of Internet technologies. A behavioral model of innovation acceptance was developed with its foundation on previous literature on technology acceptance and innovation adoption research focused on small businesses. The model posits relationships of relative advantage of using IT, compatibility, ease of use, computer selfefficacy, financial slack of the firm, innovativeness of the firm, image of IT, and competitive pressure against the adoption behavior of four different Internet technologies -email, business homepage, e-sales and e-procurement. The results confirm the strong association of these antecedents with the adoption behavior and reveal different patterns of adoption behavior across different technologies. Different compositions of these antecedents provide insights on theoretical development of Internet technology acceptance model. Theoretical and practical implications are discussed.
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